We have chosen the Valentine’s month of February to launch our special ‘We Love’ campaign. The Red Heart symbol will be featured on our Cats for Adoption photos for those animals that are usually last to be homed – typically black and black & white cats – through no fault of their own. The symbol is designed to raise awareness of so-called 'Black cat syndrome' and will also be used to highlight our Appeal of the Month.

Look out for the heart and please give these overlooked but equally adorable cats-in-need special consideration.